Tim Hortons x Justin Bieber itu case menarik. Timbiebs launch September 2021, sold out dalam hari pertama. limited merch dan special menu items habis. secara short-term, itu success story yang jelas...
baru balik dari sesi cupping bareng roaster lain yang selama ini gue pikir kompetitor. ternyata kita malah ngomongin kemungkinan joint buying green bean karena minimum order dari beberapa micro-lot...
setelah beberapa kali terlibat di collab industri kopi, satu pertanyaan yang selalu balik lagi: mending invest ke satu partnership yang long-term atau collab satu per satu sama banyak pihak yang...
direct sourcing specialty coffee di US sudah sekitar 15-20% dari total specialty imports berdasarkan data SCA 2022. sisanya masih via traditional broker chain. tapi yang 15-20% itu secara...
saya pernah coba approach beberapa hotel bintang lima untuk jadi coffee supplier mereka. prosesnya ternyata jauh lebih panjang dari yang saya kira: ada tender, ada cupping evaluation, ada audit...
baru tau soal model ini dari video di youtube tentang kopi specialty US. jadi dua roaster collab, produce satu lot terbatas, dijual dalam window waktu pendek kayak beberapa hari atau bahkan jam. abis...
SCA Barista Skills Program sudah mengeluarkan lebih dari 100,000 sertifikasi globally per data 2022. di Indonesia adopsi program terstruktur seperti ini masih sangat terbatas dibanding potensi...
seeing more of this lately and still not sure the market is processing it honestly. Shared community spaces need operator mindset, not only good intentions it sounds good in decks and launch...
this has been sitting in my head because the industry keeps pushing it faster. Joint education events need clearer ownership than casual friends usually expect from outside it can look like obvious...
bringing this up because the discussion is getting louder in my market. Cross-city popups build hype fast and exhaust small teams even faster maybe it becomes real long-term value, maybe it is...
seeing more of this lately and still not sure the market is processing it honestly. Limited collaboration menus work better when staff training starts earlier than launch week it sounds good in decks...
seeing more of this lately and still not sure the market is processing it honestly. Farm-roaster collaborations are getting prettier on labels and still too vague in value split it sounds good in...
this has been sitting in my head because the industry keeps pushing it faster. Too many collaborations are announced before ops and finance even speak properly from outside it can look like obvious...
this has been sitting in my head because the industry keeps pushing it faster. Internal workload sharing is the first thing brands underestimate in a collab from outside it can look like obvious...
seeing more of this lately and still not sure the market is processing it honestly. Hospitality group collabs bring reach and also bring approval chains nobody warned about it sounds good in decks...
bringing this up because the discussion is getting louder in my market. Collaboration fatigue is real when every quarter needs a fresh announcement maybe it becomes real long-term value, maybe it is...
seeing more of this lately and still not sure the market is processing it honestly. Customer data from joint campaigns is still the fastest way to damage a friendly partnership it sounds good in...
this has been sitting in my head because the industry keeps pushing it faster. Cross-border collabs lose energy quickly when sample shipping stays slow from outside it can look like obvious progress...
In my market more operators are starting to talk about collaboration with hospitality groups. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all want...
bringing this up because the discussion is getting louder in my market. Co-branded packaging only works when both identities stay visible and not crowded maybe it becomes real long-term value, maybe...