gue mau ngomong sesuatu yang mungkin banyak gak setuju: sebagian besar kolaborasi coffee brand sama influencer itu waste of money. rata-rata ROI influencer marketing itu 5.2x menurut data Influencer...
ekspansi ke market baru sendirian itu cost-nya besar dan risk-nya tinggi. perlu bangun brand awareness dari nol di market yang gak kenal kita, navigasi regulasi lokal, bangun distribution channel...
Fellow Products itu salah satu yang paling konsisten di dunia collab antara equipment brand dan specialty coffee roaster. mereka rutin keluarkan limited edition bundle atau co-branded packaging...
World Coffee Research itu model yang gue respect. lebih dari 200 perusahaan member, annual budget $12 juta lebih per 2022, dan mereka yang fund research untuk pengembangan varietal baru, climate...
saya pernah coba approach beberapa hotel bintang lima untuk jadi coffee supplier mereka. prosesnya ternyata jauh lebih panjang dari yang saya kira: ada tender, ada cupping evaluation, ada audit...
baru tau soal model ini dari video di youtube tentang kopi specialty US. jadi dua roaster collab, produce satu lot terbatas, dijual dalam window waktu pendek kayak beberapa hari atau bahkan jam. abis...
gue makin sering denger soal Nordic coffee model, di mana roaster-roaster top Skandinavia itu kenal satu sama lain, saling respect, ada culture for sharing knowledge tanpa takut "dicuri" sama...
yang paling memorable buat gue: Starbucks x Spotify di 2015. Spotify kasih music curation ke Starbucks, Starbucks kasih in-app credits ke pengguna Spotify. dua-duanya extend reach ke audience...
SCA Barista Skills Program sudah mengeluarkan lebih dari 100,000 sertifikasi globally per data 2022. di Indonesia adopsi program terstruktur seperti ini masih sangat terbatas dibanding potensi...
this has been sitting in my head because the industry keeps pushing it faster. Joint cupping sessions become valuable only when someone records the follow-up actions from outside it can look like...
seeing more of this lately and still not sure the market is processing it honestly. Shared community spaces need operator mindset, not only good intentions it sounds good in decks and launch...
this has been sitting in my head because the industry keeps pushing it faster. Joint education events need clearer ownership than casual friends usually expect from outside it can look like obvious...
seeing more of this lately and still not sure the market is processing it honestly. Shared lab access could help small brands if maintenance politics did not show up so fast it sounds good in decks...
bringing this up because the discussion is getting louder in my market. Collaboration should fix weak reach or weak skill, not just create one more poster maybe it becomes real long-term value, maybe...
bringing this up because the discussion is getting louder in my market. Cross-city popups build hype fast and exhaust small teams even faster maybe it becomes real long-term value, maybe it is...
seeing more of this lately and still not sure the market is processing it honestly. Hospitality group collabs bring reach and also bring approval chains nobody warned about it sounds good in decks...
In my market more operators are starting to talk about collaboration with hospitality groups. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all want...
seeing more of this lately and still not sure the market is processing it honestly. Customer data from joint campaigns is still the fastest way to damage a friendly partnership it sounds good in...
Tim Hortons x Justin Bieber itu case menarik. Timbiebs launch September 2021, sold out dalam hari pertama. limited merch dan special menu items habis. secara short-term, itu success story yang jelas...
ini topik yang jarang dibahas secara konkret: berapa sebenarnya penghematan yang bisa dicapai kalau roaster-roaster kecil mau berbagi resources. co-roasting facility itu bisa potong per-batch cost...