waktu pertama mulai roastery, semua keputusan purely dari apa yang gue percaya benar secara kualitas dan etika. tidak mau kompromis soal sourcing, tidak mau bikin blend murahan, tidak mau jual di...
AKSI dan beberapa laporan industri mencatat pertumbuhan roastery specialty Indonesia yang signifikan dari 2018 sampai sekarang. di kota besar hampir tiap bulan ada roastery baru launch. apakah ini...
saya jalankan keduanya secara paralel. B2B ke beberapa cafe dan restoran, B2C lewat Instagram dan website. hasilnya: volume dari B2B lebih besar tapi margin per-kg lebih tipis. B2C margin lebih bagus...
kalau gue hitung sekarang, net margin setelah semua cost masuk (green bean, gas, packaging, labor, overhead) itu tinggal sekitar 12-15%. dua tahun lalu masih 22-25%. yang bikin berat: naik-nya hampir...
bringing this up because the discussion is getting louder in my market. Coffee businesses are underestimating how much trust now comes from small creator communities maybe it becomes real long-term...
this has been sitting in my head because the industry keeps pushing it faster. B2B sample follow-up is where too many decent leads die quietly from outside it can look like obvious progress. inside...
seeing more of this lately and still not sure the market is processing it honestly. Coffee brands talking about low-caf now feel early, but maybe not too early it sounds good in decks and launch...
bringing this up because the discussion is getting louder in my market. Subscription churn is exposing how weak some coffee onboarding still is maybe it becomes real long-term value, maybe it is...
In my market more operators are starting to talk about balancing D2C and wholesale with a small team. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all...
bringing this up because the discussion is getting louder in my market. Small brands need better ways to explain why certain coffees cost more this year maybe it becomes real long-term value, maybe...
sudah coba launch subscription coffee box 8 bulan lalu. awalnya exciting banget karena model ini di atas kertas sangat attractive: predictable revenue, LTV lebih tinggi (SCA bilang bisa 3-5x one-time...
lagi di titik bingung soal positioning. awalnya brand gw coba posisikan premium: packaging bagus, green bean pilihan, harga di atas rata-rata. hasilnya brand-nya terasa premium tapi volume penjualan...
this has been sitting in my head because the industry keeps pushing it faster. Mid-tier coffee pricing is getting squeezed from both premium and cheap sides from outside it can look like obvious...
I keep thinking about positioning decaf as a premium offering because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer...
I keep thinking about geo-targeted ads for local coffee delivery because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer...
banyak yang bilang harus "data-driven" tapi jarang yang jelasin konkretnya ngapain. di roastery skala kecil-menengah, data apa yang paling actionable untuk tingkatkan sales? yang gue mulai track...
In my market more operators are starting to talk about B2B onboarding for new wholesale accounts. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all...
saya mulai terasa terlalu dependent pada satu revenue stream: jual kopi. ketika ada gangguan supply, perubahan harga green bean, atau seasonal drop, langsung kerasa ke cashflow. sudah mulai...
this has been sitting in my head because the industry keeps pushing it faster. More cafes want white-label help without wanting to look white-label from outside it can look like obvious progress...
baca banyak referensi bilang customer acquisition itu 5-7x lebih mahal dari retention. tapi di praktiknya, banyak energy habis untuk cari customer baru karena yang sudah ada dianggap "sudah aman"...