bukan ngomongin taste preference, tapi dari angle bisnis murni. blend itu sourcing-nya lebih fleksibel, kalau satu origin naik harga bisa swap komponen, margin lebih bisa dijaga, dan konsistensi ke...
dari yang gue amati sejak pandemi, culture home brewing tumbuh terus. orang yang dulu cuma ngopi di cafe sekarang invest ke peralatan sendiri. AeroPress, Hario V60, bahkan espresso machine...
saya perhatikan makin banyak roastery yang mention sustainability di marketing mereka. ada yang pakai kata "eco-friendly", "ethical sourcing", ada yang sampai kejar sertifikasi Rainforest Alliance...
bringing this up because the discussion is getting louder in my market. Small brands need better ways to explain why certain coffees cost more this year maybe it becomes real long-term value, maybe...
In my market more operators are starting to talk about bundle strategy for brewing gear and beans. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all...
saya jalankan keduanya secara paralel. B2B ke beberapa cafe dan restoran, B2C lewat Instagram dan website. hasilnya: volume dari B2B lebih besar tapi margin per-kg lebih tipis. B2C margin lebih bagus...
green bean yang biasa gue beli naik hampir 35% dari tahun lalu. ICO Composite Indicator Price yang sekarang rata-rata di atas $2 per pound itu jauh dari kondisi 2 tahun lalu. masalahnya customer lama...
AKSI dan beberapa laporan industri mencatat pertumbuhan roastery specialty Indonesia yang signifikan dari 2018 sampai sekarang. di kota besar hampir tiap bulan ada roastery baru launch. apakah ini...
this has been sitting in my head because the industry keeps pushing it faster. Wholesale clients ask for collaboration support now, not just roasted coffee from outside it can look like obvious...
lagi di titik bingung soal positioning. awalnya brand gw coba posisikan premium: packaging bagus, green bean pilihan, harga di atas rata-rata. hasilnya brand-nya terasa premium tapi volume penjualan...
bringing this up because the discussion is getting louder in my market. Value bundles work better when the story is practical, not cute maybe it becomes real long-term value, maybe it is another wave...
private label roasting as a revenue stream looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality behind it...
baca banyak referensi bilang customer acquisition itu 5-7x lebih mahal dari retention. tapi di praktiknya, banyak energy habis untuk cari customer baru karena yang sudah ada dianggap "sudah aman"...
public cupping events converting into repeat buyers looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality...
sudah coba launch subscription coffee box 8 bulan lalu. awalnya exciting banget karena model ini di atas kertas sangat attractive: predictable revenue, LTV lebih tinggi (SCA bilang bisa 3-5x one-time...
kalau gue hitung sekarang, net margin setelah semua cost masuk (green bean, gas, packaging, labor, overhead) itu tinggal sekitar 12-15%. dua tahun lalu masih 22-25%. yang bikin berat: naik-nya hampir...
In my market more operators are starting to talk about price transparency on green coffee cost. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all want...
In my market more operators are starting to talk about B2B onboarding for new wholesale accounts. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all...
I keep thinking about measuring ROI of offline coffee events because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer...
seeing more of this lately and still not sure the market is processing it honestly. Live-selling formats for coffee look awkward until the host actually knows the product it sounds good in decks and...