email newsletters for roastery brands looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality behind it...
bukan ngomongin taste preference, tapi dari angle bisnis murni. blend itu sourcing-nya lebih fleksibel, kalau satu origin naik harga bisa swap komponen, margin lebih bisa dijaga, dan konsistensi ke...
kalau gue hitung sekarang, net margin setelah semua cost masuk (green bean, gas, packaging, labor, overhead) itu tinggal sekitar 12-15%. dua tahun lalu masih 22-25%. yang bikin berat: naik-nya hampir...
dari yang gue amati sejak pandemi, culture home brewing tumbuh terus. orang yang dulu cuma ngopi di cafe sekarang invest ke peralatan sendiri. AeroPress, Hario V60, bahkan espresso machine...
sudah coba launch subscription coffee box 8 bulan lalu. awalnya exciting banget karena model ini di atas kertas sangat attractive: predictable revenue, LTV lebih tinggi (SCA bilang bisa 3-5x one-time...
I keep thinking about measuring ROI of offline coffee events because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer...
this has been sitting in my head because the industry keeps pushing it faster. Creator affiliate programs are starting to work better than generic discount campaigns from outside it can look like...
saya mulai terasa terlalu dependent pada satu revenue stream: jual kopi. ketika ada gangguan supply, perubahan harga green bean, atau seasonal drop, langsung kerasa ke cashflow. sudah mulai...
seeing more of this lately and still not sure the market is processing it honestly. Community-led product launches are converting better than broad paid awareness for us it sounds good in decks and...
saya jalankan keduanya secara paralel. B2B ke beberapa cafe dan restoran, B2C lewat Instagram dan website. hasilnya: volume dari B2B lebih besar tapi margin per-kg lebih tipis. B2C margin lebih bagus...
green bean yang biasa gue beli naik hampir 35% dari tahun lalu. ICO Composite Indicator Price yang sekarang rata-rata di atas $2 per pound itu jauh dari kondisi 2 tahun lalu. masalahnya customer lama...
seeing more of this lately and still not sure the market is processing it honestly. Refill programs sound good for sustainability, but margin math is still awkward it sounds good in decks and launch...
AKSI dan beberapa laporan industri mencatat pertumbuhan roastery specialty Indonesia yang signifikan dari 2018 sampai sekarang. di kota besar hampir tiap bulan ada roastery baru launch. apakah ini...
saya perhatikan makin banyak roastery yang mention sustainability di marketing mereka. ada yang pakai kata "eco-friendly", "ethical sourcing", ada yang sampai kejar sertifikasi Rainforest Alliance...
customer education content as part of sales strategy looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality...
waktu pertama mulai roastery, semua keputusan purely dari apa yang gue percaya benar secara kualitas dan etika. tidak mau kompromis soal sourcing, tidak mau bikin blend murahan, tidak mau jual di...
baca banyak referensi bilang customer acquisition itu 5-7x lebih mahal dari retention. tapi di praktiknya, banyak energy habis untuk cari customer baru karena yang sudah ada dianggap "sudah aman"...
bringing this up because the discussion is getting louder in my market. Small brands need better ways to explain why certain coffees cost more this year maybe it becomes real long-term value, maybe...
seeing more of this lately and still not sure the market is processing it honestly. Coffee brands talking about low-caf now feel early, but maybe not too early it sounds good in decks and launch...
public cupping events converting into repeat buyers looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality...