AKSI dan beberapa laporan industri mencatat pertumbuhan roastery specialty Indonesia yang signifikan dari 2018 sampai sekarang. di kota besar hampir tiap bulan ada roastery baru launch. apakah ini...
public cupping events converting into repeat buyers looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality...
banyak yang bilang harus "data-driven" tapi jarang yang jelasin konkretnya ngapain. di roastery skala kecil-menengah, data apa yang paling actionable untuk tingkatkan sales? yang gue mulai track...
In my market more operators are starting to talk about balancing D2C and wholesale with a small team. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all...
In my market more operators are starting to talk about B2B onboarding for new wholesale accounts. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all...
this has been sitting in my head because the industry keeps pushing it faster. B2B sample follow-up is where too many decent leads die quietly from outside it can look like obvious progress. inside...
I keep thinking about selling specialty robusta because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer trust, but there...
this has been sitting in my head because the industry keeps pushing it faster. More cafes want white-label help without wanting to look white-label from outside it can look like obvious progress...
dari yang gue amati sejak pandemi, culture home brewing tumbuh terus. orang yang dulu cuma ngopi di cafe sekarang invest ke peralatan sendiri. AeroPress, Hario V60, bahkan espresso machine...
sudah coba banyak channel: Instagram, TikTok, endorse ke micro-influencer coffee, ikut coffee event, kirim sample ke cafe. hasilnya variatif dan jujur bingung mana yang worth it untuk invest lebih...
saya mulai terasa terlalu dependent pada satu revenue stream: jual kopi. ketika ada gangguan supply, perubahan harga green bean, atau seasonal drop, langsung kerasa ke cashflow. sudah mulai...
seeing more of this lately and still not sure the market is processing it honestly. Coffee brands talking about low-caf now feel early, but maybe not too early it sounds good in decks and launch...
customer education content as part of sales strategy looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality...
In my market more operators are starting to talk about keeping a coffee loyalty program interesting. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all...
I keep thinking about measuring ROI of offline coffee events because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer...
waktu pertama mulai roastery, semua keputusan purely dari apa yang gue percaya benar secara kualitas dan etika. tidak mau kompromis soal sourcing, tidak mau bikin blend murahan, tidak mau jual di...
this has been sitting in my head because the industry keeps pushing it faster. International sample budgets are killing some export conversations before they start from outside it can look like...
saya jalankan keduanya secara paralel. B2B ke beberapa cafe dan restoran, B2C lewat Instagram dan website. hasilnya: volume dari B2B lebih besar tapi margin per-kg lebih tipis. B2C margin lebih bagus...
green bean yang biasa gue beli naik hampir 35% dari tahun lalu. ICO Composite Indicator Price yang sekarang rata-rata di atas $2 per pound itu jauh dari kondisi 2 tahun lalu. masalahnya customer lama...
baca banyak referensi bilang customer acquisition itu 5-7x lebih mahal dari retention. tapi di praktiknya, banyak energy habis untuk cari customer baru karena yang sudah ada dianggap "sudah aman"...
