lagi di titik bingung soal positioning. awalnya brand gw coba posisikan premium: packaging bagus, green bean pilihan, harga di atas rata-rata. hasilnya brand-nya terasa premium tapi volume penjualan...
sudah coba launch subscription coffee box 8 bulan lalu. awalnya exciting banget karena model ini di atas kertas sangat attractive: predictable revenue, LTV lebih tinggi (SCA bilang bisa 3-5x one-time...
saya perhatikan makin banyak roastery yang mention sustainability di marketing mereka. ada yang pakai kata "eco-friendly", "ethical sourcing", ada yang sampai kejar sertifikasi Rainforest Alliance...
email newsletters for roastery brands looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality behind it...
AKSI dan beberapa laporan industri mencatat pertumbuhan roastery specialty Indonesia yang signifikan dari 2018 sampai sekarang. di kota besar hampir tiap bulan ada roastery baru launch. apakah ini...
banyak yang promote direct trade sebagai the holy grail of specialty sourcing. transparansi penuh, harga fair ke farmer, cerita yang lebih kuat untuk marketing. tapi dari yang gue coba riset: untuk...
In my market more operators are starting to talk about bundle strategy for brewing gear and beans. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all...
saya jalankan keduanya secara paralel. B2B ke beberapa cafe dan restoran, B2C lewat Instagram dan website. hasilnya: volume dari B2B lebih besar tapi margin per-kg lebih tipis. B2C margin lebih bagus...
I keep thinking about geo-targeted ads for local coffee delivery because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer...
bringing this up because the discussion is getting louder in my market. More buyers want honest price increases if the explanation sounds real, not polished maybe it becomes real long-term value...
bringing this up because the discussion is getting louder in my market. Coffee businesses are underestimating how much trust now comes from small creator communities maybe it becomes real long-term...
dari yang gue amati sejak pandemi, culture home brewing tumbuh terus. orang yang dulu cuma ngopi di cafe sekarang invest ke peralatan sendiri. AeroPress, Hario V60, bahkan espresso machine...
this has been sitting in my head because the industry keeps pushing it faster. Launch calendars are getting too crowded and limited drops are losing surprise from outside it can look like obvious...
seeing more of this lately and still not sure the market is processing it honestly. Customer education content only works when the buying step stays simple it sounds good in decks and launch...
this has been sitting in my head because the industry keeps pushing it faster. International sample budgets are killing some export conversations before they start from outside it can look like...
this has been sitting in my head because the industry keeps pushing it faster. B2B sample follow-up is where too many decent leads die quietly from outside it can look like obvious progress. inside...
seeing more of this lately and still not sure the market is processing it honestly. Coffee brands talking about low-caf now feel early, but maybe not too early it sounds good in decks and launch...
bringing this up because the discussion is getting louder in my market. Subscription churn is exposing how weak some coffee onboarding still is maybe it becomes real long-term value, maybe it is...
this has been sitting in my head because the industry keeps pushing it faster. Taste quiz funnels are improving first orders but not always second orders from outside it can look like obvious...
this has been sitting in my head because the industry keeps pushing it faster. More cafes want white-label help without wanting to look white-label from outside it can look like obvious progress...