ini topik yang jarang dibahas secara konkret: berapa sebenarnya penghematan yang bisa dicapai kalau roaster-roaster kecil mau berbagi resources. co-roasting facility itu bisa potong per-batch cost...
I keep thinking about turning shared cupping sessions into projects because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or...
this has been sitting in my head because the industry keeps pushing it faster. Training exchanges between teams deserve more attention than promo collaborations from outside it can look like obvious...
ekspansi ke market baru sendirian itu cost-nya besar dan risk-nya tinggi. perlu bangun brand awareness dari nol di market yang gak kenal kita, navigasi regulasi lokal, bangun distribution channel...
Tim Hortons x Justin Bieber itu case menarik. Timbiebs launch September 2021, sold out dalam hari pertama. limited merch dan special menu items habis. secara short-term, itu success story yang jelas...
bringing this up because the discussion is getting louder in my market. Collaboration should fix weak reach or weak skill, not just create one more poster maybe it becomes real long-term value, maybe...
I keep thinking about shared sourcing trips between roasters because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer...
bringing this up because the discussion is getting louder in my market. Coffee x bakery collabs are easier to sell than to operate cleanly maybe it becomes real long-term value, maybe it is another...
seeing more of this lately and still not sure the market is processing it honestly. Multi-brand events need one clear host or nobody feels responsible for the small failures it sounds good in decks...
seeing more of this lately and still not sure the market is processing it honestly. Farm-roaster collaborations are getting prettier on labels and still too vague in value split it sounds good in...
setelah beberapa kali terlibat di collab industri kopi, satu pertanyaan yang selalu balik lagi: mending invest ke satu partnership yang long-term atau collab satu per satu sama banyak pihak yang...
seeing more of this lately and still not sure the market is processing it honestly. Shared community spaces need operator mindset, not only good intentions it sounds good in decks and launch...
I keep thinking about collaboration with local artists because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer trust, but...
dua kali terlibat event collab dengan brand lain tahun ini, hasilnya beda jauh. yang pertama: festival kopi skala kota, sharing booth sama dua brand lain. banyak yang datang, London Coffee Festival...
bringing this up because the discussion is getting louder in my market. Collaboration drops are everywhere now, but too many of them have no real point maybe it becomes real long-term value, maybe it...
this has been sitting in my head because the industry keeps pushing it faster. Joint cupping sessions become valuable only when someone records the follow-up actions from outside it can look like...
saya pernah coba approach beberapa hotel bintang lima untuk jadi coffee supplier mereka. prosesnya ternyata jauh lebih panjang dari yang saya kira: ada tender, ada cupping evaluation, ada audit...
this has been sitting in my head because the industry keeps pushing it faster. Creative partnerships with local artists feel stronger than generic influencer bundles from outside it can look like...
gue mau ngomong sesuatu yang mungkin banyak gak setuju: sebagian besar kolaborasi coffee brand sama influencer itu waste of money. rata-rata ROI influencer marketing itu 5.2x menurut data Influencer...
this has been sitting in my head because the industry keeps pushing it faster. Internal workload sharing is the first thing brands underestimate in a collab from outside it can look like obvious...