ini topik yang jarang dibahas secara konkret: berapa sebenarnya penghematan yang bisa dicapai kalau roaster-roaster kecil mau berbagi resources. co-roasting facility itu bisa potong per-batch cost...
bringing this up because the discussion is getting louder in my market. Collaboration should fix weak reach or weak skill, not just create one more poster maybe it becomes real long-term value, maybe...
seeing more of this lately and still not sure the market is processing it honestly. Customer data from joint campaigns is still the fastest way to damage a friendly partnership it sounds good in...
this has been sitting in my head because the industry keeps pushing it faster. Too many collaborations are announced before ops and finance even speak properly from outside it can look like obvious...
direct sourcing specialty coffee di US sudah sekitar 15-20% dari total specialty imports berdasarkan data SCA 2022. sisanya masih via traditional broker chain. tapi yang 15-20% itu secara...
this has been sitting in my head because the industry keeps pushing it faster. Creative partnerships with local artists feel stronger than generic influencer bundles from outside it can look like...
bringing this up because the discussion is getting louder in my market. Collaboration fatigue is real when every quarter needs a fresh announcement maybe it becomes real long-term value, maybe it is...
this has been sitting in my head because the industry keeps pushing it faster. Training exchanges between teams deserve more attention than promo collaborations from outside it can look like obvious...
saya pernah coba approach beberapa hotel bintang lima untuk jadi coffee supplier mereka. prosesnya ternyata jauh lebih panjang dari yang saya kira: ada tender, ada cupping evaluation, ada audit...
I keep thinking about collaboration with local artists because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer trust, but...
this has been sitting in my head because the industry keeps pushing it faster. Internal workload sharing is the first thing brands underestimate in a collab from outside it can look like obvious...
seeing more of this lately and still not sure the market is processing it honestly. Shared community spaces need operator mindset, not only good intentions it sounds good in decks and launch...
baru balik dari sesi cupping bareng roaster lain yang selama ini gue pikir kompetitor. ternyata kita malah ngomongin kemungkinan joint buying green bean karena minimum order dari beberapa micro-lot...
baru tau soal model ini dari video di youtube tentang kopi specialty US. jadi dua roaster collab, produce satu lot terbatas, dijual dalam window waktu pendek kayak beberapa hari atau bahkan jam. abis...
bringing this up because the discussion is getting louder in my market. Cross-city popups build hype fast and exhaust small teams even faster maybe it becomes real long-term value, maybe it is...
gue mau ngomong sesuatu yang mungkin banyak gak setuju: sebagian besar kolaborasi coffee brand sama influencer itu waste of money. rata-rata ROI influencer marketing itu 5.2x menurut data Influencer...
In my market more operators are starting to talk about collaboration with hospitality groups. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all want...
ekspansi ke market baru sendirian itu cost-nya besar dan risk-nya tinggi. perlu bangun brand awareness dari nol di market yang gak kenal kita, navigasi regulasi lokal, bangun distribution channel...
Tim Hortons x Justin Bieber itu case menarik. Timbiebs launch September 2021, sold out dalam hari pertama. limited merch dan special menu items habis. secara short-term, itu success story yang jelas...
this has been sitting in my head because the industry keeps pushing it faster. Joint education events need clearer ownership than casual friends usually expect from outside it can look like obvious...