sudah coba banyak channel: Instagram, TikTok, endorse ke micro-influencer coffee, ikut coffee event, kirim sample ke cafe. hasilnya variatif dan jujur bingung mana yang worth it untuk invest lebih...
green bean yang biasa gue beli naik hampir 35% dari tahun lalu. ICO Composite Indicator Price yang sekarang rata-rata di atas $2 per pound itu jauh dari kondisi 2 tahun lalu. masalahnya customer lama...
sudah coba launch subscription coffee box 8 bulan lalu. awalnya exciting banget karena model ini di atas kertas sangat attractive: predictable revenue, LTV lebih tinggi (SCA bilang bisa 3-5x one-time...
banyak yang bilang harus "data-driven" tapi jarang yang jelasin konkretnya ngapain. di roastery skala kecil-menengah, data apa yang paling actionable untuk tingkatkan sales? yang gue mulai track...
bukan ngomongin taste preference, tapi dari angle bisnis murni. blend itu sourcing-nya lebih fleksibel, kalau satu origin naik harga bisa swap komponen, margin lebih bisa dijaga, dan konsistensi ke...
baca banyak referensi bilang customer acquisition itu 5-7x lebih mahal dari retention. tapi di praktiknya, banyak energy habis untuk cari customer baru karena yang sudah ada dianggap "sudah aman"...
bringing this up because the discussion is getting louder in my market. More buyers want honest price increases if the explanation sounds real, not polished maybe it becomes real long-term value...
saya perhatikan makin banyak roastery yang mention sustainability di marketing mereka. ada yang pakai kata "eco-friendly", "ethical sourcing", ada yang sampai kejar sertifikasi Rainforest Alliance...
this has been sitting in my head because the industry keeps pushing it faster. Launch calendars are getting too crowded and limited drops are losing surprise from outside it can look like obvious...
this has been sitting in my head because the industry keeps pushing it faster. International sample budgets are killing some export conversations before they start from outside it can look like...
customer education content as part of sales strategy looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality...
seeing more of this lately and still not sure the market is processing it honestly. Coffee brands talking about low-caf now feel early, but maybe not too early it sounds good in decks and launch...
waktu pertama mulai roastery, semua keputusan purely dari apa yang gue percaya benar secara kualitas dan etika. tidak mau kompromis soal sourcing, tidak mau bikin blend murahan, tidak mau jual di...
this has been sitting in my head because the industry keeps pushing it faster. More cafes want white-label help without wanting to look white-label from outside it can look like obvious progress...
this has been sitting in my head because the industry keeps pushing it faster. Taste quiz funnels are improving first orders but not always second orders from outside it can look like obvious...
In my market more operators are starting to talk about balancing D2C and wholesale with a small team. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all...
In my market more operators are starting to talk about B2B onboarding for new wholesale accounts. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all...
email newsletters for roastery brands looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality behind it...
this has been sitting in my head because the industry keeps pushing it faster. Export-friendly branding often looks too cold for local repeat buyers from outside it can look like obvious progress...
I keep thinking about geo-targeted ads for local coffee delivery because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer...