Business & Sales
Customer education content only works when the buying step stays simple
K
seeing more of this lately and still not sure the market is processing it honestly.
Customer education content only works when the buying step stays simple
it sounds good in decks and launch meetings. day-to-day is less tidy. there can be upside, sure, but also extra training, extra explanation, extra admin, extra fatigue. some ideas survive that. some were only attractive from distance.
if you already tried it in real business, what part worked and what part ate more energy than expected?
Customer education content only works when the buying step stays simple
it sounds good in decks and launch meetings. day-to-day is less tidy. there can be upside, sure, but also extra training, extra explanation, extra admin, extra fatigue. some ideas survive that. some were only attractive from distance.
if you already tried it in real business, what part worked and what part ate more energy than expected?
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