waktu pertama mulai roastery, semua keputusan purely dari apa yang gue percaya benar secara kualitas dan etika. tidak mau kompromis soal sourcing, tidak mau bikin blend murahan, tidak mau jual di...
green bean yang biasa gue beli naik hampir 35% dari tahun lalu. ICO Composite Indicator Price yang sekarang rata-rata di atas $2 per pound itu jauh dari kondisi 2 tahun lalu. masalahnya customer lama...
AKSI dan beberapa laporan industri mencatat pertumbuhan roastery specialty Indonesia yang signifikan dari 2018 sampai sekarang. di kota besar hampir tiap bulan ada roastery baru launch. apakah ini...
saya mulai terasa terlalu dependent pada satu revenue stream: jual kopi. ketika ada gangguan supply, perubahan harga green bean, atau seasonal drop, langsung kerasa ke cashflow. sudah mulai...
banyak yang bilang harus "data-driven" tapi jarang yang jelasin konkretnya ngapain. di roastery skala kecil-menengah, data apa yang paling actionable untuk tingkatkan sales? yang gue mulai track...
bukan ngomongin taste preference, tapi dari angle bisnis murni. blend itu sourcing-nya lebih fleksibel, kalau satu origin naik harga bisa swap komponen, margin lebih bisa dijaga, dan konsistensi ke...
kalau gue hitung sekarang, net margin setelah semua cost masuk (green bean, gas, packaging, labor, overhead) itu tinggal sekitar 12-15%. dua tahun lalu masih 22-25%. yang bikin berat: naik-nya hampir...
this has been sitting in my head because the industry keeps pushing it faster. Launch calendars are getting too crowded and limited drops are losing surprise from outside it can look like obvious...
seeing more of this lately and still not sure the market is processing it honestly. Customer education content only works when the buying step stays simple it sounds good in decks and launch...
seeing more of this lately and still not sure the market is processing it honestly. Coffee brands talking about low-caf now feel early, but maybe not too early it sounds good in decks and launch...
this has been sitting in my head because the industry keeps pushing it faster. Taste quiz funnels are improving first orders but not always second orders from outside it can look like obvious...
In my market more operators are starting to talk about balancing D2C and wholesale with a small team. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all...
this has been sitting in my head because the industry keeps pushing it faster. Export-friendly branding often looks too cold for local repeat buyers from outside it can look like obvious progress...
email newsletters for roastery brands looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality behind it...
this has been sitting in my head because the industry keeps pushing it faster. Flash-sale behavior is teaching customers to wait and I hate what that does long term from outside it can look like...
I keep thinking about measuring ROI of offline coffee events because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer...
I keep thinking about selling specialty robusta because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer trust, but there...
bringing this up because the discussion is getting louder in my market. Small brands need better ways to explain why certain coffees cost more this year maybe it becomes real long-term value, maybe...
protecting value while wholesale margins get thinner looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality...
seeing more of this lately and still not sure the market is processing it honestly. Retail coffee buyers read origin details, but they still decide fast on packaging feel it sounds good in decks and...