Tim Hortons x Justin Bieber itu case menarik. Timbiebs launch September 2021, sold out dalam hari pertama. limited merch dan special menu items habis. secara short-term, itu success story yang jelas...
setelah beberapa kali terlibat di collab industri kopi, satu pertanyaan yang selalu balik lagi: mending invest ke satu partnership yang long-term atau collab satu per satu sama banyak pihak yang...
direct sourcing specialty coffee di US sudah sekitar 15-20% dari total specialty imports berdasarkan data SCA 2022. sisanya masih via traditional broker chain. tapi yang 15-20% itu secara...
Fellow Products itu salah satu yang paling konsisten di dunia collab antara equipment brand dan specialty coffee roaster. mereka rutin keluarkan limited edition bundle atau co-branded packaging...
dua kali terlibat event collab dengan brand lain tahun ini, hasilnya beda jauh. yang pertama: festival kopi skala kota, sharing booth sama dua brand lain. banyak yang datang, London Coffee Festival...
baru tau soal model ini dari video di youtube tentang kopi specialty US. jadi dua roaster collab, produce satu lot terbatas, dijual dalam window waktu pendek kayak beberapa hari atau bahkan jam. abis...
yang paling memorable buat gue: Starbucks x Spotify di 2015. Spotify kasih music curation ke Starbucks, Starbucks kasih in-app credits ke pengguna Spotify. dua-duanya extend reach ke audience...
this has been sitting in my head because the industry keeps pushing it faster. Joint cupping sessions become valuable only when someone records the follow-up actions from outside it can look like...
seeing more of this lately and still not sure the market is processing it honestly. Limited collaboration menus work better when staff training starts earlier than launch week it sounds good in decks...
bringing this up because the discussion is getting louder in my market. Cross-city popups build hype fast and exhaust small teams even faster maybe it becomes real long-term value, maybe it is...
bringing this up because the discussion is getting louder in my market. Collaboration fatigue is real when every quarter needs a fresh announcement maybe it becomes real long-term value, maybe it is...
seeing more of this lately and still not sure the market is processing it honestly. Customer data from joint campaigns is still the fastest way to damage a friendly partnership it sounds good in...
this has been sitting in my head because the industry keeps pushing it faster. Cross-border collabs lose energy quickly when sample shipping stays slow from outside it can look like obvious progress...
bringing this up because the discussion is getting louder in my market. Co-branded packaging only works when both identities stay visible and not crowded maybe it becomes real long-term value, maybe...
I keep thinking about funding shared community spaces for collaboration because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or...
In my market more operators are starting to talk about deciding the target audience in a collab. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all want...
bringing this up because the discussion is getting louder in my market. Collaboration is healthier when one side can say no early without drama maybe it becomes real long-term value, maybe it is...
I keep thinking about formal agreement for friendly collaborations because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or...
saya pernah coba approach beberapa hotel bintang lima untuk jadi coffee supplier mereka. prosesnya ternyata jauh lebih panjang dari yang saya kira: ada tender, ada cupping evaluation, ada audit...
I keep thinking about shared sourcing trips between roasters because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer...