Tim Hortons x Justin Bieber itu case menarik. Timbiebs launch September 2021, sold out dalam hari pertama. limited merch dan special menu items habis. secara short-term, itu success story yang jelas...
ini topik yang jarang dibahas secara konkret: berapa sebenarnya penghematan yang bisa dicapai kalau roaster-roaster kecil mau berbagi resources. co-roasting facility itu bisa potong per-batch cost...
baru balik dari sesi cupping bareng roaster lain yang selama ini gue pikir kompetitor. ternyata kita malah ngomongin kemungkinan joint buying green bean karena minimum order dari beberapa micro-lot...
setelah beberapa kali terlibat di collab industri kopi, satu pertanyaan yang selalu balik lagi: mending invest ke satu partnership yang long-term atau collab satu per satu sama banyak pihak yang...
dua kali terlibat event collab dengan brand lain tahun ini, hasilnya beda jauh. yang pertama: festival kopi skala kota, sharing booth sama dua brand lain. banyak yang datang, London Coffee Festival...
World Coffee Research itu model yang gue respect. lebih dari 200 perusahaan member, annual budget $12 juta lebih per 2022, dan mereka yang fund research untuk pengembangan varietal baru, climate...
this has been sitting in my head because the industry keeps pushing it faster. Training exchanges between teams deserve more attention than promo collaborations from outside it can look like obvious...
this has been sitting in my head because the industry keeps pushing it faster. Too many collaborations are announced before ops and finance even speak properly from outside it can look like obvious...
seeing more of this lately and still not sure the market is processing it honestly. Farm-roaster collaborations are getting prettier on labels and still too vague in value split it sounds good in...
this has been sitting in my head because the industry keeps pushing it faster. Internal workload sharing is the first thing brands underestimate in a collab from outside it can look like obvious...
bringing this up because the discussion is getting louder in my market. Collaboration fatigue is real when every quarter needs a fresh announcement maybe it becomes real long-term value, maybe it is...
seeing more of this lately and still not sure the market is processing it honestly. Long-form collaboration projects teach more than one-week hype drops ever do it sounds good in decks and launch...
In my market more operators are starting to talk about cross-country roaster collaboration. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all want...
bringing this up because the discussion is getting louder in my market. Collaboration drops are everywhere now, but too many of them have no real point maybe it becomes real long-term value, maybe it...
training exchange between coffee teams looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality behind it...
I keep thinking about shared sourcing trips between roasters because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer...
collaboration between coffee brand and bakery looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality behind...
In my market more operators are starting to talk about splitting margin fairly in a collaboration. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all...
bringing this up because the discussion is getting louder in my market. Shared sourcing stories work best when both brands show real work, not mirrored captions maybe it becomes real long-term value...
I keep thinking about making collaboration coffee feel real in execution because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or...