Tim Hortons x Justin Bieber itu case menarik. Timbiebs launch September 2021, sold out dalam hari pertama. limited merch dan special menu items habis. secara short-term, itu success story yang jelas...
gue mau ngomong sesuatu yang mungkin banyak gak setuju: sebagian besar kolaborasi coffee brand sama influencer itu waste of money. rata-rata ROI influencer marketing itu 5.2x menurut data Influencer...
ini topik yang jarang dibahas secara konkret: berapa sebenarnya penghematan yang bisa dicapai kalau roaster-roaster kecil mau berbagi resources. co-roasting facility itu bisa potong per-batch cost...
dua kali terlibat event collab dengan brand lain tahun ini, hasilnya beda jauh. yang pertama: festival kopi skala kota, sharing booth sama dua brand lain. banyak yang datang, London Coffee Festival...
yang paling memorable buat gue: Starbucks x Spotify di 2015. Spotify kasih music curation ke Starbucks, Starbucks kasih in-app credits ke pengguna Spotify. dua-duanya extend reach ke audience...
this has been sitting in my head because the industry keeps pushing it faster. Joint cupping sessions become valuable only when someone records the follow-up actions from outside it can look like...
this has been sitting in my head because the industry keeps pushing it faster. Joint education events need clearer ownership than casual friends usually expect from outside it can look like obvious...
seeing more of this lately and still not sure the market is processing it honestly. Shared lab access could help small brands if maintenance politics did not show up so fast it sounds good in decks...
bringing this up because the discussion is getting louder in my market. Collaboration should fix weak reach or weak skill, not just create one more poster maybe it becomes real long-term value, maybe...
this has been sitting in my head because the industry keeps pushing it faster. Training exchanges between teams deserve more attention than promo collaborations from outside it can look like obvious...
bringing this up because the discussion is getting louder in my market. Cross-city popups build hype fast and exhaust small teams even faster maybe it becomes real long-term value, maybe it is...
seeing more of this lately and still not sure the market is processing it honestly. Limited collaboration menus work better when staff training starts earlier than launch week it sounds good in decks...
ekspansi ke market baru sendirian itu cost-nya besar dan risk-nya tinggi. perlu bangun brand awareness dari nol di market yang gak kenal kita, navigasi regulasi lokal, bangun distribution channel...
building collaboration around a real problem looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality behind it...
I keep thinking about turning shared cupping sessions into projects because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or...
gue makin sering denger soal Nordic coffee model, di mana roaster-roaster top Skandinavia itu kenal satu sama lain, saling respect, ada culture for sharing knowledge tanpa takut "dicuri" sama...
ending a collaboration cleanly looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality behind it: workload...
World Coffee Research itu model yang gue respect. lebih dari 200 perusahaan member, annual budget $12 juta lebih per 2022, dan mereka yang fund research untuk pengembangan varietal baru, climate...
saya pernah coba approach beberapa hotel bintang lima untuk jadi coffee supplier mereka. prosesnya ternyata jauh lebih panjang dari yang saya kira: ada tender, ada cupping evaluation, ada audit...
seeing more of this lately and still not sure the market is processing it honestly. Shared community spaces need operator mindset, not only good intentions it sounds good in decks and launch...