Forum Business & Sales

Offline events look good on social media, but how do you count ROI?

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I keep thinking about measuring ROI of offline coffee events because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer trust, but there is also extra workload and risk if execution is weak.

For people here who have tried measuring ROI of offline coffee events in real business, did it create measurable result or mostly more complexity?

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I would not reject measuring ROI of offline coffee events at all, but I think many operators start it too early. First the core operation must be calm, then extra initiative has better chance.

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in Indonesia i often see measuring ROI of offline coffee events sound exciting in beginning, but after some weeks the discipline go down. so i think system is more important than hype.

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For measuring ROI of offline coffee events, execution quality matters more than the idea itself. Many good concepts fail because the team runs it without enough clarity and follow-up.

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I have seen measuring ROI of offline coffee events work, but only when the business knows exactly what metric to watch. If nobody measures anything, then it becomes activity without learning.

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My impression is that measuring ROI of offline coffee events looks stronger from outside than inside. Customer may like it, but if the team feels overloaded the long-term value drops fast.

Offline events look good on social media, but how do you count ROI?

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