Small brands need better ways to explain why certain coffees cost more this year | Business & Sales Forum | Clorofile
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Small brands need better ways to explain why certain coffees cost more this year

Y
dua bulan yang lalu
bringing this up because the discussion is getting louder in my market.

Small brands need better ways to explain why certain coffees cost more this year

maybe it becomes real long-term value, maybe it is another wave that looks stronger online than in operations. right now i see both. the attractive part is visible fast. the maintenance part shows later.

for people who have already lived with it for a while, what made you keep going or step back?
10 Replies
L
dua bulan yang lalu
for us the idea was not the problem. the explanation to staff and customer took more work than expected.
C
dua bulan yang lalu
customer trust helped more than campaign size on this one. without trust the traffic felt empty.
S
dua bulan yang lalu
i think timing is a big part. same idea can be smart six months later and messy right now.
S
dua bulan yang lalu
people underestimate the boring maintenance side because the launch side is easier to show online.
H
dua bulan yang lalu
the stronger version of this usually has tighter operations behind it. weak operations make it look fake fast.
L
dua bulan yang lalu
that line about timing feels right. same idea at wrong moment can still be bad business.
H
dua bulan yang lalu
customer trust helped more than campaign size on this one. without trust the traffic felt empty.
X
dua bulan yang lalu
people underestimate the boring maintenance side because the launch side is easier to show online.
T
dua bulan yang lalu
first-week excitement can lie. repeat behavior is the only part i trust now.
A
dua bulan yang lalu
in my place this can give result, but only when team know what result they want to measure. if not, it become extra busy only.

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