AKSI dan beberapa laporan industri mencatat pertumbuhan roastery specialty Indonesia yang signifikan dari 2018 sampai sekarang. di kota besar hampir tiap bulan ada roastery baru launch. apakah ini...
In my market more operators are starting to talk about bundle strategy for brewing gear and beans. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all...
seeing more of this lately and still not sure the market is processing it honestly. People like transparency until the number on the screen feels uncomfortable it sounds good in decks and launch...
In my market more operators are starting to talk about retaining direct-to-consumer coffee buyers. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all...
this has been sitting in my head because the industry keeps pushing it faster. Private WhatsApp selling is still moving serious coffee in some markets from outside it can look like obvious progress...
lagi di titik bingung soal positioning. awalnya brand gw coba posisikan premium: packaging bagus, green bean pilihan, harga di atas rata-rata. hasilnya brand-nya terasa premium tapi volume penjualan...
pricing export samples sustainably looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality behind it: workload...
I keep thinking about selling specialty robusta because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer trust, but there...
I keep thinking about measuring ROI of offline coffee events because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer...
bringing this up because the discussion is getting louder in my market. Value bundles work better when the story is practical, not cute maybe it becomes real long-term value, maybe it is another wave...
public cupping events converting into repeat buyers looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality...
saya mulai terasa terlalu dependent pada satu revenue stream: jual kopi. ketika ada gangguan supply, perubahan harga green bean, atau seasonal drop, langsung kerasa ke cashflow. sudah mulai...
bringing this up because the discussion is getting louder in my market. Decaf positioning is improving, but too many brands still whisper about it maybe it becomes real long-term value, maybe it is...
kalau gue hitung sekarang, net margin setelah semua cost masuk (green bean, gas, packaging, labor, overhead) itu tinggal sekitar 12-15%. dua tahun lalu masih 22-25%. yang bikin berat: naik-nya hampir...
I keep thinking about positioning decaf as a premium offering because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer...
banyak yang promote direct trade sebagai the holy grail of specialty sourcing. transparansi penuh, harga fair ke farmer, cerita yang lebih kuat untuk marketing. tapi dari yang gue coba riset: untuk...
international sample shipping cost looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality behind it: workload...
seeing more of this lately and still not sure the market is processing it honestly. Community-led product launches are converting better than broad paid awareness for us it sounds good in decks and...
cross-selling retail beans to cafe guests looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality behind it...
seeing more of this lately and still not sure the market is processing it honestly. Retail coffee buyers read origin details, but they still decide fast on packaging feel it sounds good in decks and...