bringing this up because the discussion is getting louder in my market. Small brands need better ways to explain why certain coffees cost more this year maybe it becomes real long-term value, maybe...
I keep thinking about selling premium coffee in smaller bag formats because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or...
In my market more operators are starting to talk about retaining direct-to-consumer coffee buyers. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all...
saya perhatikan makin banyak roastery yang mention sustainability di marketing mereka. ada yang pakai kata "eco-friendly", "ethical sourcing", ada yang sampai kejar sertifikasi Rainforest Alliance...
this has been sitting in my head because the industry keeps pushing it faster. Flash-sale behavior is teaching customers to wait and I hate what that does long term from outside it can look like...
seeing more of this lately and still not sure the market is processing it honestly. People like transparency until the number on the screen feels uncomfortable it sounds good in decks and launch...
In my market more operators are starting to talk about bundle strategy for brewing gear and beans. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all...
seeing more of this lately and still not sure the market is processing it honestly. Retail coffee buyers read origin details, but they still decide fast on packaging feel it sounds good in decks and...
seeing more of this lately and still not sure the market is processing it honestly. Community-led product launches are converting better than broad paid awareness for us it sounds good in decks and...
banyak yang promote direct trade sebagai the holy grail of specialty sourcing. transparansi penuh, harga fair ke farmer, cerita yang lebih kuat untuk marketing. tapi dari yang gue coba riset: untuk...
seeing more of this lately and still not sure the market is processing it honestly. Refill programs sound good for sustainability, but margin math is still awkward it sounds good in decks and launch...
seeing more of this lately and still not sure the market is processing it honestly. Customer education content only works when the buying step stays simple it sounds good in decks and launch...
cross-selling retail beans to cafe guests looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality behind it...
this has been sitting in my head because the industry keeps pushing it faster. Private WhatsApp selling is still moving serious coffee in some markets from outside it can look like obvious progress...
pricing export samples sustainably looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality behind it: workload...
I keep thinking about selling specialty robusta because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer trust, but there...
I keep thinking about measuring ROI of offline coffee events because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer...
green bean yang biasa gue beli naik hampir 35% dari tahun lalu. ICO Composite Indicator Price yang sekarang rata-rata di atas $2 per pound itu jauh dari kondisi 2 tahun lalu. masalahnya customer lama...
bringing this up because the discussion is getting louder in my market. More buyers want honest price increases if the explanation sounds real, not polished maybe it becomes real long-term value...
this has been sitting in my head because the industry keeps pushing it faster. International sample budgets are killing some export conversations before they start from outside it can look like...