sudah coba banyak channel: Instagram, TikTok, endorse ke micro-influencer coffee, ikut coffee event, kirim sample ke cafe. hasilnya variatif dan jujur bingung mana yang worth it untuk invest lebih...
green bean yang biasa gue beli naik hampir 35% dari tahun lalu. ICO Composite Indicator Price yang sekarang rata-rata di atas $2 per pound itu jauh dari kondisi 2 tahun lalu. masalahnya customer lama...
waktu pertama mulai roastery, semua keputusan purely dari apa yang gue percaya benar secara kualitas dan etika. tidak mau kompromis soal sourcing, tidak mau bikin blend murahan, tidak mau jual di...
bukan ngomongin taste preference, tapi dari angle bisnis murni. blend itu sourcing-nya lebih fleksibel, kalau satu origin naik harga bisa swap komponen, margin lebih bisa dijaga, dan konsistensi ke...
customer education content as part of sales strategy looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality...
In my market more operators are starting to talk about balancing D2C and wholesale with a small team. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all...
I keep thinking about selling specialty robusta because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer trust, but there...
I keep thinking about measuring ROI of offline coffee events because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer...
pricing export samples sustainably looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality behind it: workload...
public cupping events converting into repeat buyers looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality...
In my market more operators are starting to talk about B2B onboarding for new wholesale accounts. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all...
I keep thinking about positioning decaf as a premium offering because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer...
I keep thinking about using seasonal blends as a commercial tool because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer...
international sample shipping cost looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality behind it: workload...
cross-selling retail beans to cafe guests looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality behind it...
In my market more operators are starting to talk about marketplace sales versus own website. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all want...
In my market more operators are starting to talk about limited coffee drops as a business tactic. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all...
I keep thinking about corporate gifting for coffee brands because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer trust...
protecting value while wholesale margins get thinner looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality...
private label roasting as a revenue stream looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality behind it...