honestly, which marketing channel is the most actually convert to sales? | Business & Sales Forum | Clorofile
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honestly, which marketing channel is the most actually convert to sales?

R
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tried multiple channels: Instagram, Tickook, endange to micro-influencer coffee, join coffee event, send samples to the cafe. The results of the variety and honestly confused which of these is worth more investment.

Instagram is good for visual but the engagement rate isn't what it used to be. The real ticktock is big but the conversion to actual purchase is still hard to track. Events are good for trial and network but the effections versus returns are unclear.

Does anyone have any real data or experience about which channel is the most religious convert into a custom repeat?
7 Replies
H
satu minggu yang lalu
the word--of-mouth and referral of the satisfied customer is still the highest conversion rate. not because of scalable, but because the trust levels are different from any paid channel.
S
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from what I've been tracking manual, the customer that came from the event or the direct sampling of the purchase rate is much higher than those that came through Instagram organic. Physical experience makes different bonds.
R
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this is valuable insight. over this time of investment to digital, it may need rebalance to events and samplings.
R
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the email list that was built correctly was underrated. open rate email newletter coffee niche can be 25-35%, much higher than organic Instagram reach which is now down to 2-5%.
R
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the microinfluencer coffee works but has to select an authentic one. the content of the genuine is about coffee, not any endense. in the audience, they're more engaged and more likely to recommend it.
O
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my experience is also positive with microinfluencers that are genetically fond of product. the most effective ones are the ones who buy themselves first, then -approach for collaboration.
E
satu minggu yang lalu
if you want scalable, Google Ads for coffee-related keywords can be targeted. But it takes a good budget test and a good landing page to get its conversions worthwhile.

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