Business & Sales
the consumption at the cafe may be stagnant but home blowing continues to rise, any available?
F
from what I've observed since pandemic, culture home blowing continues. The guy who used to have coffee at the cafe is now invested in his own equipment. AeroPress, Hario V60, even the espresso machine entry- level is getting mainstream.
NCA 2023 report called 66% American coffee drinks brew at home daily. Indonesian post- trendy pandemic is similar.
It's a big chance actually for roasion, but it takes an adjustment: packaging is more variative (100g, 200g for home brewer), more intense education, content that helps people in the house.
Someone's been on the shift focusing on the home brewer market and can you tell me the impact on the revenue?
NCA 2023 report called 66% American coffee drinks brew at home daily. Indonesian post- trendy pandemic is similar.
It's a big chance actually for roasion, but it takes an adjustment: packaging is more variative (100g, 200g for home brewer), more intense education, content that helps people in the house.
Someone's been on the shift focusing on the home brewer market and can you tell me the impact on the revenue?
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