blend vs single original from business perspective, which makes more sense? | Business & Sales Forum | Clorofile
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blend vs single original from business perspective, which makes more sense?

T
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not talking about taste preference, but from an angle of pure business.

The blends are more flexible, if one original rising price could swap components, margins could be more guarded, and consistency to customer is more easy. branding needs more work to feel premium.

The single original has a more strong story, a more obvious difference, but the volatile pricing and supply limited could be a problem when there's a large order in.

Someone already has a mix strategy and can tell me how the ZZCF001Zs are from both operational and sales?
7 Replies
A
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from experience supply to cafe, the most requested for espresso base was blend. That's the consistency they need, not the original story they change each month. SO usually for batch brew or pour over certain menus.
F
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margin blend is usually 15-20% better than SO that's equivalent quality level. The sourcing flexibility that makes the margin more defensible the price time is up.
F
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but if you focus on the blend, it's hard to positive in the speciality segment. cafe specialty doesn't want to just know you as a blend supplier.
T
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valid too. So hybrid works: house blends as volume seller, 2-3 rotating SO as flagship and brand statement.
M
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sO rotating is also an effective marketing weapon. The new arrival of Ethiopia Yirgacheffe always has a content momentum. Blend didn't have a moment like that.
M
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from the B2C side and the gift market, SO more sales. People buy specialty coffee to make presents more likely with an original story than a generic blend.
Z
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any of you have data on the restaurant proportions. Here in the roadry is about 60% blend 40% SO but profit per kg SO higher.

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