it used to be the passion, now it has to make a profit. is that treason or evolution? | Business & Sales Forum | Clorofile
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it used to be the passion, now it has to make a profit. is that treason or evolution?

R
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the first time it started roastrial, all of the purely decision of what i believed was true of quality and ethics. don't want to compromise on sourcing, don't want to blend in cheap, don't want to sell at a price that feels undervalue.

but the reality of the business for a long time makes me evaluate. there was a decision i once refused because "not according to value" now started reconsider because of cash flow.

anyone ever at this point? is the shift in the direction of profitant-oriented, and where the line between healthy adaptation and losing business identity?
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7 Replies
I
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unsutainable business can't run its missionaries either. roastery's closed because idealists can no longer pay premium farmers, no more customer education. that profitable part of can keep going, not the opposite of idealism.
E
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what happens often is that people conflate "idealistic" with "don't want to learn business." both different. can have strong values and healthy business.
N
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a lot of roastery's "too idealistic" shut down in three to four years. no one can do anything for the industry if their own business isn't alive.
S
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but many "follow the market" and eventually it makes no difference from generic roastery. differential is partly of the value held.
Z
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the line i'm using: does this decision undermine the existing customer trust? if so, it's too far. otherwise, consider it.
P
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there are also people who try to flip perspective: profit is a tool to do more good, not a goal. reframe it before it makes a big decision.
R
satu minggu yang lalu
the tips are individual. no universal answer. it's important to be honest with yourself about the motivation.

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