Forum Business & Sales

Retail coffee buyers read origin details, but they still decide fast on packaging feel

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seeing more of this lately and still not sure the market is processing it honestly.

Retail coffee buyers read origin details, but they still decide fast on packaging feel

it sounds good in decks and launch meetings. day-to-day is less tidy. there can be upside, sure, but also extra training, extra explanation, extra admin, extra fatigue. some ideas survive that. some were only attractive from distance.

if you already tried it in real business, what part worked and what part ate more energy than expected?

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we tried something close to this. good upside was real, but the team energy cost was also real.

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we tried something close to this. good upside was real, but the team energy cost was also real.

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we got better results after shrinking the scope. once it touched too many channels, quality dropped.

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we got better results after shrinking the scope. once it touched too many channels, quality dropped.

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we got better results after shrinking the scope. once it touched too many channels, quality dropped.

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i would not reject it, but many operators start this too early while the core workflow is still shaky.

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we got better results after shrinking the scope. once it touched too many channels, quality dropped.

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i would not reject it, but many operators start this too early while the core workflow is still shaky.

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this is the part many teams hide because it sounds less exciting than the launch side.

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for me this is not bad trend, just dangerous if business run it before the core workflow is stable enough.

Retail coffee buyers read origin details, but they still decide fast on packaging feel

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