Collaboration
supply chain meeting between farmers, roaster, the importer can be unlocked. What?
A
direct sourcing specialty coffee in the US is already about 15-20% of total speciality imports based on SCA 2022 data. The rest is still traditional broker chain. But that 15-20% is disproportionate representing the most premium lot.
From my experience in the field: when there's an alignment of genuine between farmers, importers, and roaster, there's information flowing much better. Farmers know the taste of end buyer, roaster know farmers constraints about processes and capacity. The result of that lot is deliberate more to the point.
Which must never be forgotten: the real supply chain collab requires a two-way commitment. The roaster which suddenly cancel order because the price changed it undermines the belief of farmers who adjust production planning. Collaborate isn't one-way advantage.
From my experience in the field: when there's an alignment of genuine between farmers, importers, and roaster, there's information flowing much better. Farmers know the taste of end buyer, roaster know farmers constraints about processes and capacity. The result of that lot is deliberate more to the point.
Which must never be forgotten: the real supply chain collab requires a two-way commitment. The roaster which suddenly cancel order because the price changed it undermines the belief of farmers who adjust production planning. Collaborate isn't one-way advantage.
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