Collaboration
WCR is proof that research collection could work on an industrial scale
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World Coffee Research is a model I respect. Over 200 membered companies, annual budget $12 million over 2022, and those who fund research for new varietal development, climate adaptation, and resise resistance.
It's contradictory: many Zroaster specialty who sell coffee with the tagline "extraordinary variety" or "rare cultivar" but don't know or don't want to know that some of those values are the result of the research that's collectively generated by the WCR.
Which makes me wonder: how big an Indonesian contribution to research collaboration like this? We're one of the biggest originals but participation to the collective research is still very low. And there's no similar model growing locally between farm, researcher, and brand?
It's contradictory: many Zroaster specialty who sell coffee with the tagline "extraordinary variety" or "rare cultivar" but don't know or don't want to know that some of those values are the result of the research that's collectively generated by the WCR.
Which makes me wonder: how big an Indonesian contribution to research collaboration like this? We're one of the biggest originals but participation to the collective research is still very low. And there's no similar model growing locally between farm, researcher, and brand?
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