is an event collaboration worth it from a business perspective? I have tried it twice. | Collaboration Forum | Clorofile
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is an event collaboration worth it from a business perspective? I have tried it twice.

I
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twice involved in another case collab with brand this year, the results are different.

Number one: City-scale coffee festival, sharing booth equals two brand ones. Many come, the London Coffee Festival itself every year can be 35,000 + visitors, Melbourne International Coffee Expo 10,000 + trade visitors. The event gede like this does intend for networking but it's often too crowded until the meaningful convergence is hard to happen.

The second: a small pop@-@ up with one cafe and one bacery, 50-80 people per session. quality of connection much higher. I had a really long conversation with a potential buyer and some end up being regular customer.

From the side of ROI, the smaller popups are more productive than the big event though the quantity is lower. Anyone have similar experiences?
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6 Replies
D
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i've never been on a big event, but i would love to. the only thing that scares me is a big cost booth, and the tip is just another booth among the other hundreds.
S
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from the experience of entering some major events as an exhibitor, the most significant, it's not traffic to the booth, it's a scheduled meeting with the buyer or the distributors that are already arrange before the event. the walk-in to the booth is a low race conversion.
F
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that pop-up model i like because i can control experience better. if the collab equals the brand whose virus is aligned, the whole pop-up is feeling curated and intensive. the audience is also more self- selected.
N
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there's an extra: pop-up is announced with short notation it's actually often busier than the planned far away day. the element of surprise and urgency is driving attention.
A
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for the big event, i have a tip: don't expect direct sales from day- of. treat it as brand inheritance and lead generation. follow-up after the event that convert.
G
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if you want to measure ROI event with more concrete: track how many new contacts are produced, how many warm leads, how many convert to order in 30-60 days after the event. Without this tracking, can't tell if the event is worth it.

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