Tech collaborations in coffee feel overdone, yet some of them really move new audiences | Trends & Innovation Forum | Clorofile
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Tech collaborations in coffee feel overdone, yet some of them really move new audiences

K
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seeing more of this lately and still not sure the market is processing it honestly.

Tech collaborations in coffee feel overdone, yet some of them really move new audiences

it sounds good in decks and launch meetings. day-to-day is less tidy. there can be upside, sure, but also extra training, extra explanation, extra admin, extra fatigue. some ideas survive that. some were only attractive from distance.

if you already tried it in real business, what part worked and what part ate more energy than expected?
10 Replies
A
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customer trust helped more than campaign size on this one. without trust the traffic felt empty.
C
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the metric matters here. if nobody agrees what success looks like, the whole thing becomes vibes and screenshots.
L
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i would not reject it, but many operators start this too early while the core workflow is still shaky.
Y
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from outside it looked strong. inside the business it needed more follow-up than we guessed.
S
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customer trust helped more than campaign size on this one. without trust the traffic felt empty.
L
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i would not reject it, but many operators start this too early while the core workflow is still shaky.
W
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this is the part many teams hide because it sounds less exciting than the launch side.
R
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i would not reject it, but many operators start this too early while the core workflow is still shaky.
P
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customer trust helped more than campaign size on this one. without trust the traffic felt empty.
R
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for me this is not bad trend, just dangerous if business run it before the core workflow is stable enough.

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