Trends & Innovation
Coffee wellness positioning is shifting from fringe idea to serious menu strategy
L
this has been sitting in my head because the industry keeps pushing it faster.
Coffee wellness positioning is shifting from fringe idea to serious menu strategy
from outside it can look like obvious progress. inside the team it can feel like one more moving part with no spare hands. i am less interested in the polished version and more in the boring reality.
where did this actually help, and where did it become expensive noise?
Coffee wellness positioning is shifting from fringe idea to serious menu strategy
from outside it can look like obvious progress. inside the team it can feel like one more moving part with no spare hands. i am less interested in the polished version and more in the boring reality.
where did this actually help, and where did it become expensive noise?
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