Multi-sensory coffee events are trending, but are guests returning after?

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In my market more operators are starting to talk about multi-sensory coffee events. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all want something sustainable, not only something that looks smart online.

If you have experience with multi-sensory coffee events, where does it usually fail and where does it actually work?

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I have seen multi-sensory coffee events work, but only when the business knows exactly what metric to watch. If nobody measures anything, then it becomes activity without learning.

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in Indonesia i often see multi-sensory coffee events sound exciting in beginning, but after some weeks the discipline go down. so i think system is more important than hype.

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I would not reject multi-sensory coffee events at all, but I think many operators start it too early. First the core operation must be calm, then extra initiative has better chance.

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What changed my mind about multi-sensory coffee events was seeing repeat behavior, not first-week excitement. Coffee business always has ideas; the rare thing is ideas that stay healthy.

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For multi-sensory coffee events, execution quality matters more than the idea itself. Many good concepts fail because the team runs it without enough clarity and follow-up.

Multi-sensory coffee events are trending, but are guests returning after?

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