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How do you decide whose audience should be the main target in a collab?

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In my market more operators are starting to talk about deciding the target audience in a collab. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all want something sustainable, not only something that looks smart online.

If you have experience with deciding the target audience in a collab, where does it usually fail and where does it actually work?

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I have seen deciding the target audience in a collab work, but only when the business knows exactly what metric to watch. If nobody measures anything, then it becomes activity without learning.

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in Indonesia i often see deciding the target audience in a collab sound exciting in beginning, but after some weeks the discipline go down. so i think system is more important than hype.

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I would not reject deciding the target audience in a collab at all, but I think many operators start it too early. First the core operation must be calm, then extra initiative has better chance.

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What changed my mind about deciding the target audience in a collab was seeing repeat behavior, not first-week excitement. Coffee business always has ideas; the rare thing is ideas that stay healthy.

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For deciding the target audience in a collab, execution quality matters more than the idea itself. Many good concepts fail because the team runs it without enough clarity and follow-up.

How do you decide whose audience should be the main target in a collab?

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