Coffee Roasting
Do wholesale clients really care when you explain roast profile choices?
C
My confusion with explaining roast profile choices to wholesale clients is that the idea makes sense on paper, but practical execution looks much less clean. The more I ask around, the more I hear opposite conclusions from people who are all experienced. That usually means the answer depends on context more than people admit.
For members here who have worked with explaining roast profile choices to wholesale clients, what condition makes it useful and what condition makes it mostly noise?
For members here who have worked with explaining roast profile choices to wholesale clients, what condition makes it useful and what condition makes it mostly noise?
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