instagramable cafe genuinely works or overrated already?

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renovating the corner of the cafe so that "worth a photo" is a serious investment. But lately there have been so many cafe people doing the same thing until each other became identical.

From the Harris Group survey, 60% millennium priority experience over stuff. But if the experiment uniforms all over the cafe, the reference goes away, right?

What I want to know: is it worth an investment now or is it too late to find another angle?

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the aesthetic is a commodity. but the still works are aesthetic. if you just follow the template, you drown among the others.

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the one i've been observing, the cafe with that powerful aesthetic has a signature that users can identify before they see the caption. that's a far deeper branding level than just good decorations.

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how do you build such a visual signature? is there anything more concrete?

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starting from selecting one color palette and holding consistently at all touchpoints: interior, packaging, feeding instagram. not to be nice, but to be consistent and recognizable.

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don't forget: aesthetic without a good coffee. it's a retensive. the only thing that makes vicite repeat is the product.

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data from Spout Social: UGC (user generated content) of the average cafe average reach 1,500-3,000 people per organic post. Worthwhile if it's strong, but don't expect viral if the content is generic.

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the content creator or photographer inthey're not just decorations.

instagramable cafe genuinely works or overrated already?

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