functional coffee or just marketing?

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recently see many coffee products with extra mushroom extract, collagen, ashwagandha, lion's mane. The market adaptogens themselves said the Grand View Research growing 9.7% CAGR is quite a number.

I'm not a nutritional expert so it's hard to evaluate which of the evidece- based ones are just heath- washing. Someone's been selling or personally functional coffee with this extra ingredient and can you give me a picture of the customer's response?

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well, some of the ingredies are evodences, but the necessary doses for therapeutic effects are usually much higher than the ones in a cup of coffee. the "functional" is more of a lifestyle and perception than the pharmaceutical@@.

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at the cafe. i'm trying to bring in oat milk who bought mostly customer already aware of wellness. they're more educated about the ingredientnya and not expect miraculous resuits, more like an extra routine.

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but when it comes to functional claims in marketing, if there's a customer with a specific medical condition, a claim like this could be misleading.

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the safest ones: "Crafted with X ingredient" are not "X for Health Benefit Y." It's safer legally, too.

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ask me, lion's mane coffee. what does it feel like? the usual coffee. is there a strange taste in the fungus?

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it almost doesn't make sense that the dosage isn't that big. more like a little earthy. Four Sigmatic's the most famous brand in this segment, check the review if you want an image.

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functional coffee margins are high because of premium ingredientes. this business perspective is interesting. but don't give false hope to the customer.

functional coffee or just marketing?

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