matcha lagi booming parah, cafe kopi harus jual matcha juga?

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just realized how massive this matcha trend is when you see the Japanese matcha's exports number of $293 million in 2022, up 35% of 2020. And the price of ceremonial grade is 150 to 400rb per 30 grams.

What I'm confused about: And if the coffee cafe wants to come in, is there anything positive about it?

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i'm a team matcha but if a coffee shop suddenly sells matcha it doesn't feel that authentic. it's like a sushi field restaurant.

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different case. there's a lot of customer coffee now that doesn't always want caffeine from coffee. matcha at the coffee shop was expanding the service market.

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it's a perspective i haven't thought of yet, so it's more of a segment than a change of identity.

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all that matters is that the matchar quality is not a wild card. the ceremonial grade is as different as the culinary grade used in confetionary. if you want premium, the materials have to come.

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in Jakarta there are a lot of matcha- only cells open in 2023-2024. Actually they took the niche so hard until there was a positive anti-coffee. Interesting move but risky too.

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it's a trend or a career shift. that's a question we only know the answer to in three to five years. just don't overinvest in one trend before there's enough data.

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right. 2020 dalgona. where to now.

matcha lagi booming parah, cafe kopi harus jual matcha juga?

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