Forum Business & Sales

any successful build subscriptions model? or is it still struggle?

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tried the launch subscription coffee box eight months ago. It was originally very exciting because this model on paper is very attractive: predictable project, higher LTV (SCA says it could be 3-5x one- time purchase), could be a better production plan.

The reality is more complicated. The subscriber churn after the 2nd or 3rd month is real. One subscriber charge is high enough when it comes to paid ads and operational packing and consistent delivery of schedule is more demonstrating than expected.

Who's been running subscription for over a year, what makes subscriber stay the most?

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personalization is the key to retention. if subscriber receives a package that feels "made for them" (previous profile, note personal), churn rate could be significant. generic box month to month hardly compete.

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cupping notes that are written in a relatable way, not jargon ZQ-grader, that makes subscriber higher. They want to share to sosmed that packaging and content is Instagomable.

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it's not that I'm qualified. cupping notes are still too technical. Maybe this is what makes the new subscriber instantly churn because it's not connected.

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been running subscriptions almost 2 years. the most effective: dedicated WA group to the Engrade subscriber. There's a community feeling, not just a transaction. But it takes a high effort to work.

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pricing is also a factor that cannot be ignored. subscriptions must feel like there's a value that can't be bought by a unit. if the price is equivalent to no additional benefit, people have no reason to commit monthly.

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one-two-three is classic on any subscription, not just coffee. people signal up because of the launch discount, ran out of direct promo cancel. solution: onboarding experience strong in the first month before normal prices enter.

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any data on average churn rate subscript local coffee? Wonder if 5-10% per month is a normal number in Indonesia context or could be lower.

any successful build subscriptions model? or is it still struggle?

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