Trends & Innovation
coffee goes into cosmetics, fashion, to the hotel program, is it long or is it just trending?
A
recently the coffee cross- industry is getting plenty. There's coffee scrubs that are staple beauty products, there's fragrance coffee, there's hotels that push specialty coffee program as part of guest experience, there's even brand fashion that colllab is just roasted merch
Which is interesting: it's not just "coffee sold outside the cafe," but coffee as a lifestyle signifier that goes into other industries as an element in their product
You see this phenomenon as the expansion of genuine from the coffee culture or more to the opportunity marketing that won't be viable?
Which is interesting: it's not just "coffee sold outside the cafe," but coffee as a lifestyle signifier that goes into other industries as an element in their product
You see this phenomenon as the expansion of genuine from the coffee culture or more to the opportunity marketing that won't be viable?
6 Replies
