Forum Collaboration

that same influencer coffee collaboration was worth the budget?

satu bulan yang lalu

i'd like to say something that might disagree a lot: most of the collaboration coffee brand equals influencer's waste of money.

ROI average influencer marketing is 5.2x according to Influencer Marketing Hub 2023 data. But that's an average of all industries. For a specialty coffee audience. niche and educated, it could be a lot different from that average.

What's more valuable is the collaboration of the same content creator that's genetically familiar with coffee and it's got enged audience, not a major followers but irrelevant. 10,000 followers who are genetically concerned about specialty coffee are more useful than 500,000 followers who are mostly buying sachet coffee.

Anybody got any experience direct colllab equal influencer or creator for coffee brand? What version of the actual rate do you have?

504 6 0

satu bulan yang lalu

the engagement data rate is more important than the followers count. micro influencer specialty food / beverage which is a following of 5,000-50,000 that often has an engagement rate of 4-8%, far above mega influencer which is normally 0.5-1.5%.

satu bulan yang lalu

i sent a free account to a dealer i didn't pay for, just asked for a favorite review. some for content, some not. but what makes content feels more authentic than what pays. the audience can tell which one paid promotion.

satu bulan yang lalu

it's often forgotten: the audicented coffee creater also needs to get back from the collabine. free product doesn't make enough of a brand a month. there must be something unique about us.

satu bulan yang lalu

it's important. value proposition to the creator must be clear: unique access, interesting story about origin, invitation to visit farm, or genually rare lot that isn't sold to the public. something they can't get from somewhere else.

satu bulan yang lalu

i tracked sales of campaign influencer once. of the three preferred referral codes, the total order that convert is 47 in a month. of the total collective followers around 180,000. so the race conversion is very small. but the aswarenesse brand is hardly measured.

satu bulan yang lalu

to be honest, i think that the model most valuable is long- term ambassador, not paid post twice. the creator is genetically consumer our product normally and the organic story is its convergence is much more substantial.

that same influencer coffee collaboration was worth the budget?

Write a Reply

Report Thread

Create New Post

Unsaved Writing

Member Info

Sign In to Clorofile Forum