seeing more of this lately and still not sure the market is processing it honestly. Community-led product launches are converting better than broad paid awareness for us it sounds good in decks and...
In my market more operators are starting to talk about keeping a coffee loyalty program interesting. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all...
seeing more of this lately and still not sure the market is processing it honestly. Refill programs sound good for sustainability, but margin math is still awkward it sounds good in decks and launch...
I keep thinking about corporate gifting for coffee brands because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer trust...
private label roasting as a revenue stream looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality behind it...
banyak yang promote direct trade sebagai the holy grail of specialty sourcing. transparansi penuh, harga fair ke farmer, cerita yang lebih kuat untuk marketing. tapi dari yang gue coba riset: untuk...
I keep thinking about subscription coffee with rotating origins because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer...
this has been sitting in my head because the industry keeps pushing it faster. More cafes want white-label help without wanting to look white-label from outside it can look like obvious progress...
In my market more operators are starting to talk about bundle strategy for brewing gear and beans. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all...
this has been sitting in my head because the industry keeps pushing it faster. Creator affiliate programs are starting to work better than generic discount campaigns from outside it can look like...
sudah coba launch subscription coffee box 8 bulan lalu. awalnya exciting banget karena model ini di atas kertas sangat attractive: predictable revenue, LTV lebih tinggi (SCA bilang bisa 3-5x one-time...
lagi di titik bingung soal positioning. awalnya brand gw coba posisikan premium: packaging bagus, green bean pilihan, harga di atas rata-rata. hasilnya brand-nya terasa premium tapi volume penjualan...
this has been sitting in my head because the industry keeps pushing it faster. International sample budgets are killing some export conversations before they start from outside it can look like...
baca banyak referensi bilang customer acquisition itu 5-7x lebih mahal dari retention. tapi di praktiknya, banyak energy habis untuk cari customer baru karena yang sudah ada dianggap "sudah aman"...
saya jalankan keduanya secara paralel. B2B ke beberapa cafe dan restoran, B2C lewat Instagram dan website. hasilnya: volume dari B2B lebih besar tapi margin per-kg lebih tipis. B2C margin lebih bagus...
In my market more operators are starting to talk about marketplace sales versus own website. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all want...
bringing this up because the discussion is getting louder in my market. Coffee businesses are underestimating how much trust now comes from small creator communities maybe it becomes real long-term...
I keep thinking about positioning decaf as a premium offering because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer...
I keep thinking about geo-targeted ads for local coffee delivery because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer...
I keep thinking about selling premium coffee in smaller bag formats because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or...