bringing this up because the discussion is getting louder in my market. More buyers want honest price increases if the explanation sounds real, not polished maybe it becomes real long-term value...
seeing more of this lately and still not sure the market is processing it honestly. Retail coffee buyers read origin details, but they still decide fast on packaging feel it sounds good in decks and...
bringing this up because the discussion is getting louder in my market. Subscription churn is exposing how weak some coffee onboarding still is maybe it becomes real long-term value, maybe it is...
bringing this up because the discussion is getting louder in my market. Decaf positioning is improving, but too many brands still whisper about it maybe it becomes real long-term value, maybe it is...
I keep thinking about corporate gifting for coffee brands because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer trust...
this has been sitting in my head because the industry keeps pushing it faster. Launch calendars are getting too crowded and limited drops are losing surprise from outside it can look like obvious...
In my market more operators are starting to talk about keeping a coffee loyalty program interesting. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all...
email newsletters for roastery brands looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality behind it...
seeing more of this lately and still not sure the market is processing it honestly. Marketplace growth helps volume and quietly hurts repeat-brand memory it sounds good in decks and launch meetings...
this has been sitting in my head because the industry keeps pushing it faster. Taste quiz funnels are improving first orders but not always second orders from outside it can look like obvious...
In my market more operators are starting to talk about balancing D2C and wholesale with a small team. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all...
I keep thinking about selling specialty robusta because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer trust, but there...
waktu pertama mulai roastery, semua keputusan purely dari apa yang gue percaya benar secara kualitas dan etika. tidak mau kompromis soal sourcing, tidak mau bikin blend murahan, tidak mau jual di...
this has been sitting in my head because the industry keeps pushing it faster. Mid-tier coffee pricing is getting squeezed from both premium and cheap sides from outside it can look like obvious...
In my market more operators are starting to talk about retaining direct-to-consumer coffee buyers. The idea sounds good in meeting, but I am not sure how well it survives in daily business. We all...
sudah coba banyak channel: Instagram, TikTok, endorse ke micro-influencer coffee, ikut coffee event, kirim sample ke cafe. hasilnya variatif dan jujur bingung mana yang worth it untuk invest lebih...
cross-selling retail beans to cafe guests looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality behind it...
banyak yang promote direct trade sebagai the holy grail of specialty sourcing. transparansi penuh, harga fair ke farmer, cerita yang lebih kuat untuk marketing. tapi dari yang gue coba riset: untuk...
saya mulai terasa terlalu dependent pada satu revenue stream: jual kopi. ketika ada gangguan supply, perubahan harga green bean, atau seasonal drop, langsung kerasa ke cashflow. sudah mulai...
this has been sitting in my head because the industry keeps pushing it faster. Private WhatsApp selling is still moving serious coffee in some markets from outside it can look like obvious progress...