saya jalankan keduanya secara paralel. B2B ke beberapa cafe dan restoran, B2C lewat Instagram dan website. hasilnya: volume dari B2B lebih besar tapi margin per-kg lebih tipis. B2C margin lebih bagus...
this has been sitting in my head because the industry keeps pushing it faster. Export-friendly branding often looks too cold for local repeat buyers from outside it can look like obvious progress...
this has been sitting in my head because the industry keeps pushing it faster. Mid-tier coffee pricing is getting squeezed from both premium and cheap sides from outside it can look like obvious...
this has been sitting in my head because the industry keeps pushing it faster. Flash-sale behavior is teaching customers to wait and I hate what that does long term from outside it can look like...
seeing more of this lately and still not sure the market is processing it honestly. People like transparency until the number on the screen feels uncomfortable it sounds good in decks and launch...
this has been sitting in my head because the industry keeps pushing it faster. Private WhatsApp selling is still moving serious coffee in some markets from outside it can look like obvious progress...
bringing this up because the discussion is getting louder in my market. Value bundles work better when the story is practical, not cute maybe it becomes real long-term value, maybe it is another wave...
bringing this up because the discussion is getting louder in my market. Decaf positioning is improving, but too many brands still whisper about it maybe it becomes real long-term value, maybe it is...
this has been sitting in my head because the industry keeps pushing it faster. Creator affiliate programs are starting to work better than generic discount campaigns from outside it can look like...
bringing this up because the discussion is getting louder in my market. Small brands need better ways to explain why certain coffees cost more this year maybe it becomes real long-term value, maybe...
seeing more of this lately and still not sure the market is processing it honestly. Community-led product launches are converting better than broad paid awareness for us it sounds good in decks and...
seeing more of this lately and still not sure the market is processing it honestly. Retail coffee buyers read origin details, but they still decide fast on packaging feel it sounds good in decks and...
seeing more of this lately and still not sure the market is processing it honestly. Marketplace growth helps volume and quietly hurts repeat-brand memory it sounds good in decks and launch meetings...
seeing more of this lately and still not sure the market is processing it honestly. Live-selling formats for coffee look awkward until the host actually knows the product it sounds good in decks and...
seeing more of this lately and still not sure the market is processing it honestly. Refill programs sound good for sustainability, but margin math is still awkward it sounds good in decks and launch...
this has been sitting in my head because the industry keeps pushing it faster. Wholesale clients ask for collaboration support now, not just roasted coffee from outside it can look like obvious...
sudah coba banyak channel: Instagram, TikTok, endorse ke micro-influencer coffee, ikut coffee event, kirim sample ke cafe. hasilnya variatif dan jujur bingung mana yang worth it untuk invest lebih...
green bean yang biasa gue beli naik hampir 35% dari tahun lalu. ICO Composite Indicator Price yang sekarang rata-rata di atas $2 per pound itu jauh dari kondisi 2 tahun lalu. masalahnya customer lama...
waktu pertama mulai roastery, semua keputusan purely dari apa yang gue percaya benar secara kualitas dan etika. tidak mau kompromis soal sourcing, tidak mau bikin blend murahan, tidak mau jual di...
banyak yang bilang harus "data-driven" tapi jarang yang jelasin konkretnya ngapain. di roastery skala kecil-menengah, data apa yang paling actionable untuk tingkatkan sales? yang gue mulai track...