I keep thinking about corporate gifting for coffee brands because on paper it sounds attractive, but the practical side is not simple. There is possible upside for brand, revenue, or customer trust...
seeing more of this lately and still not sure the market is processing it honestly. Live-selling formats for coffee look awkward until the host actually knows the product it sounds good in decks and...
seeing more of this lately and still not sure the market is processing it honestly. Refill programs sound good for sustainability, but margin math is still awkward it sounds good in decks and launch...
bringing this up because the discussion is getting louder in my market. Value bundles work better when the story is practical, not cute maybe it becomes real long-term value, maybe it is another wave...