making a menu designed to viral, that works. what gimmick?

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dalgona coffee 2020 gets 750 million views at Tickook in the first two months. Cheese tea viral at 2017-2019. ombre drink never existed in any Instagram feed.

What I want to know: From the business side, what's the value of investment effort to making viral menus? Or better focused on consistency and viral quality?

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there's a cafe that consistently releases "this month's menu" every month. it's not always viral, but it's constant content and it's making existing customer style. more viable than one-hit miracle.

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it's also good for barista, there's something new to learn and present to customer. morale and team engagement are impact.

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viral is difficult to plan, but there is an element that can be prepared: visual strikes, suspicious names, and shareable experience. it can be designed. the virus itself can't be secured.

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cheese tea is launched in Taiwan 2012 but viral globally 2017. gap 5 years. It means sometimes a good product takes time. It's not the viral design, it's the genetic good product that's finally got the moment.

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here's what we don't talk about. the viral moment often comes to an existing product, not a new one made specifically for the viral.

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Quoted reply

Maya Anggraini: cheese tea itu launched di Taiwan 2012 tapi viral globally 2017. gap 5 tahun. artinya kadang produk yang bagus memang butuh waktu. bukan soal desain viral, tapi genuinely good product yang akhirnya kenanya momen.

Betull

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it's dangerous: if it's only a visual but it's not good, one batch of positive UGC but it's all negative. Not sustainable.

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i used to have a limited edition of the menu which was deliberately unusual in presentation. worked up an attention but not all that came back. the genuely delicious ones are finally regular.

making a menu designed to viral, that works. what gimmick?

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