the margins are getting worse from all directions. does anyone have a way of keeping it alive? | Business & Sales Forum | Clorofile
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the margins are getting worse from all directions. does anyone have a way of keeping it alive?

W
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if I count now, the net margins after all the parts are in.

It's heavy: it's almost at the same time. green bean, LPG gas, packaging material, and wages. One by one might still be anageable, but all together rise in that one period which is heavy.

Does anyone have a way to defend the margin without having to sacrifice quality or custom relation?
7 Replies
H
satu minggu yang lalu
review first which components are the largest to close. It's usually Zgreen bean. It's 40-55% of COGP. If you want a quick impact, the efficiency from there is the most felt one, not the other.
T
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the packaging materials can be tampered with without going directly to the coffee. i switch to a more competitive supplier bag but the specs are the same, pretty much per month.
U
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be careful of packing downgrade. there's a customer who directly assumes the quality of his coffee also goes down when it doesn't. perceived quality was part of packaging.
T
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that's right. i mean finding suppliers is more competitive for the same spec, not lowering the packaging quality.
R
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try a mix strategy: raise the price on the premium line, hold it at the entry@-@ level. keep the volume from the bottom segment, take the margin from the top.
K
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honestly, it comes from thin margins that come from too cheap pricing in the first place for fear of not selling, not because the cost is too high.
J
satu minggu yang lalu
it's so relaxed. it used to be a price set based on competitors guessing, not from actual cost calculation. now it has to reposition with extra effort.

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