processing isn't just about postit's about a value creation that is often ignored
The ICO data in the 2023 report shows specialty lot with well-documented processing can be appreciated 150- 400% above commodity price for the same original. But not all farmers or processor have access to the premium market because of one reason: no documentation and no divergence that can be converted into the buyer.
Most common: farmers with cherry quality but standard process and no story behind it, the price is not far from commodity. While other farmers with cherry quality are similar but process is documented, branded, and able to trace, can be significantly higher.
It's not about cheating or empty branding. If the process is genetically different and consistent, the documented branding is legitimacy value creation. Well, if it's the same quality base, but you can tell me a specific and verifiable profile story,
Question: where does the start point for farmers to start building processing as value? Do you have to go straight to the exotic processing or is there a more realistic incremental step?


