When should exporters use local agents in destination market?

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I want to hear real field experience about using local agents in destination markets. In theory it sounds useful, but inside daily work it also looks like one more variable to control. Some people around me say using local agents in destination markets is already becoming standard practice, while others say the result is too inconsistent to justify the extra effort.

If you have tested this seriously over repeated batches or harvest cycles, what did using local agents in destination markets change for consistency, quality, or decision making?

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I think the bigger issue is not using local agents in destination markets itself but whether your baseline is stable. If baseline keeps moving, then every experiment around it gives mixed signal.

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From my side this helped only on certain coffees, not on every lot. When the coffee is already forgiving, using local agents in destination markets does not change much. On difficult lots the effect is clearer.

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I disagree a little with people who say using local agents in destination markets is only a small detail. Small detail alone maybe yes, but several small details together can move the cup a lot.

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What helped me most was keeping short notes each time. Without notes, discussion about using local agents in destination markets becomes memory battle and not real evaluation.

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For using local agents in destination markets, I only trust conclusion after I see same pattern several times. One successful run can be accident. Repetition is what make the lesson useful.

When should exporters use local agents in destination market?

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