Trends & Innovation
turns out the music playing in the cafe makes the coffee taste change?
A
just read about the research from a professor at Oxford who studies crosspool perception, essentially the tone and music that plays when we're drinking that coffee that actually affects taste perception.
They say when music is low-pitched and heavy-pitched, coffee tastes more bitter and rosty. When the music is high and light, the same coffee can taste sweeter and sour.
Anybody ever go through this without knowing it was a musical effect? Or does he think it's relevant to the cafe business?
They say when music is low-pitched and heavy-pitched, coffee tastes more bitter and rosty. When the music is high and light, the same coffee can taste sweeter and sour.
Anybody ever go through this without knowing it was a musical effect? Or does he think it's relevant to the cafe business?
6 Replies
