Trends & Innovation
Functional coffee keeps growing, but most brands still describe it awkwardly
K
seeing more of this lately and still not sure the market is processing it honestly.
Functional coffee keeps growing, but most brands still describe it awkwardly
it sounds good in decks and launch meetings. day-to-day is less tidy. there can be upside, sure, but also extra training, extra explanation, extra admin, extra fatigue. some ideas survive that. some were only attractive from distance.
if you already tried it in real business, what part worked and what part ate more energy than expected?
Functional coffee keeps growing, but most brands still describe it awkwardly
it sounds good in decks and launch meetings. day-to-day is less tidy. there can be upside, sure, but also extra training, extra explanation, extra admin, extra fatigue. some ideas survive that. some were only attractive from distance.
if you already tried it in real business, what part worked and what part ate more energy than expected?
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