Low-caf specialty coffee might become mainstream faster than classic decaf ever did | Trends & Innovation Forum | Clorofile
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Low-caf specialty coffee might become mainstream faster than classic decaf ever did

P
satu bulan yang lalu
this has been sitting in my head because the industry keeps pushing it faster.

Low-caf specialty coffee might become mainstream faster than classic decaf ever did

from outside it can look like obvious progress. inside the team it can feel like one more moving part with no spare hands. i am less interested in the polished version and more in the boring reality.

where did this actually help, and where did it become expensive noise?
10 Replies
H
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first-week excitement can lie. repeat behavior is the only part i trust now.
T
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we got better results after shrinking the scope. once it touched too many channels, quality dropped.
Y
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first-week excitement can lie. repeat behavior is the only part i trust now.
L
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yes, repeat behavior tells the truth faster than campaign screenshots.
T
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from outside it looked strong. inside the business it needed more follow-up than we guessed.
H
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i would not reject it, but many operators start this too early while the core workflow is still shaky.
A
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the stronger version of this usually has tighter operations behind it. weak operations make it look fake fast.
M
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people underestimate the boring maintenance side because the launch side is easier to show online.
Z
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the metric matters here. if nobody agrees what success looks like, the whole thing becomes vibes and screenshots.
Y
satu bulan yang lalu
from Indonesia side, customer response can be good, but staff explanation must be simple. if too complicated, conversion go down.

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