Does cafe merchandise really add profit or mostly brand presence?

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selling cafe merchandise looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality behind it: workload, consistency, staff energy, customer response, and repeatability.

If you have already tested selling cafe merchandise, what result convinced you to continue or to stop?

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For selling cafe merchandise, execution quality matters more than the idea itself. Many good concepts fail because the team runs it without enough clarity and follow-up.

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in Indonesia i often see selling cafe merchandise sound exciting in beginning, but after some weeks the discipline go down. so i think system is more important than hype.

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My impression is that selling cafe merchandise looks stronger from outside than inside. Customer may like it, but if the team feels overloaded the long-term value drops fast.

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I would not reject selling cafe merchandise at all, but I think many operators start it too early. First the core operation must be calm, then extra initiative has better chance.

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What changed my mind about selling cafe merchandise was seeing repeat behavior, not first-week excitement. Coffee business always has ideas; the rare thing is ideas that stay healthy.

Does cafe merchandise really add profit or mostly brand presence?

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