Coffee mocktails keep getting attention, but do they stay after the trend? | Coffee Shop & Retail Forum | Clorofile
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Coffee mocktails keep getting attention, but do they stay after the trend?

C
satu bulan yang lalu
coffee mocktails as a long-term menu item looks like one of those ideas that can either become strong long-term asset or just another busy project. I am interested in the boring reality behind it: workload, consistency, staff energy, customer response, and repeatability.

If you have already tested coffee mocktails as a long-term menu item, what result convinced you to continue or to stop?
5 Replies
V
satu bulan yang lalu
I would not reject coffee mocktails as a long-term menu item at all, but I think many operators start it too early. First the core operation must be calm, then extra initiative has better chance.
O
satu bulan yang lalu
in Indonesia i often see coffee mocktails as a long-term menu item sound exciting in beginning, but after some weeks the discipline go down. so i think system is more important than hype.
M
satu bulan yang lalu
For coffee mocktails as a long-term menu item, execution quality matters more than the idea itself. Many good concepts fail because the team runs it without enough clarity and follow-up.
J
satu bulan yang lalu
I have seen coffee mocktails as a long-term menu item work, but only when the business knows exactly what metric to watch. If nobody measures anything, then it becomes activity without learning.
X
satu bulan yang lalu
My impression is that coffee mocktails as a long-term menu item looks stronger from outside than inside. Customer may like it, but if the team feels overloaded the long-term value drops fast.

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