Do buyers trust live shipment tracking less now that ETA changes keep happening? | Supply Chain & Export Forum | Clorofile
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Do buyers trust live shipment tracking less now that ETA changes keep happening?

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Live tracking tools are everywhere now, but many people still complain the ETA keeps moving and real confidence is not better. Has shipment tracking become more visible but not necessarily more trustworthy?
5 Replies
P
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I use tracking as signal, not promise. Too many ETAs move for reasons outside the screen.
V
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Visibility improved, but certainty did not improve at the same speed.
M
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Exactly. Tracking is useful for communication, but not enough for planning by itself.
M
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Customers think a moving map means accuracy. Logistics people know better.
S
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The tool is fine. The route uncertainty is the real problem.

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