this direct trade is a solution to farmers or just an illusion of branding?

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i've been hearing "direct trade" being used as a roaster cell point. The premiums are really higher, the ZZC002Z-farmers are closer, farmers get a fair price. The concept is good.

But I started this questionin 'after meeting some farmers who said they were in the direct trade program, but it turns out they were still selling through operatives or merchants who were then sold to roaster. The trailer claims direct trade, but actually there are two hands in the middle that are invisible from the consumer side.

Fair Trade International data check 2024: floor price arabica washed But if the farmer didn't just accept the number, who took the difference?

I'm not anti-direct trade?

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i used to be part of a program claimed to trade by roaster from overseas. The process remains through operatives and local exports. The price I received was a little higher than the public market, about 10-15% better. But is that what they call a 30-40% premium trade direct in their campaign marketing? I don't know and can't verify.

The transparency to the farmer is almost nothing. roaster knows the end price but farmers don't know what roaster pays.

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from what I've observed, there are no standard independent certification issues like Rainforest Alliance or Fair Trade that have audit Third party. Anyone can tag the direct trade on packaging without verifying anything.

The minimum Fair Trade audit and floor price are defined. direct trade is more of a moral promise that can't be verified from the outside.

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i don't want all generalized ugly. There are some serious Indonesian Zroaster building real model direct trade. They go into the garden every year, there's a written agreement about a minimum price agreed on, the farmer knows what roaster pays.

There's not much of it. And it needs a large enough volume to get the economy in. Little roaster that buys 200- 300 kg a year is hard to maintain operational operations for this model.

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if fair trade has a clear audit and floor price, why does the industry specialty coffee not push to create similar standards for direct trade? Or is there really no incentive from roaster to audit because it could be claimed without verification?

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because whoever has leverage makes that standard a buyer, and the buyer has no incentive to audit itself. SCA could push this but there's been no serious movement there until now. There are a few small initiatives like the Transparent Trade Coffee from Emory University that are publically prized, but the adoption is still very limited.

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i'm in the middle. direct trade with all his imperfections remains better than pure commodity trading for farmers who managed to enter his program. The problem is scale. The majority of Indonesian coffee farmers have no access and probably never will. A solution? Yes, but the solution is very little. The illusion of the majority? I do, too, if it's a mass solution.

this direct trade is a solution to farmers or just an illusion of branding?

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