is sustainability certification worth it, or is it mostly a marketing checkbox?

satu bulan yang lalu

Rainforest Alliance now has 1.3 million more globally certified farm after merge with UTZ in 2018. Premium that can be claimed is about $0.20-0.30 a pound above market prices.

Organic coffee is still around 3% of the total global production but growing, the premium could be more significant, $0.50-1.00 per pound.

But the cost of getting those certification is also not small. Annual audits, documentation, a change of practice that may require investment. Make that little farmer a real burden.

Which I'm asking for: from the side of the buyer and roaster, that certification genuely used as a quality or surstatability signal, or more of a label for marketing to end consumer?

426 7 0

satu bulan yang lalu

from the importer side and the B2B buyer, certified it more about the risk mitigation than the quality signal. If there's a confidence issue later on, there's a paper trail that can be protected. Not that it doesn't matter, but the practical motivation is more that way.

satu bulan yang lalu

The RA and the organic have different focus. RA is more ecosynstem biodiversity and farming practice. Organic more into chemical-free production. Fair Trade is more of an economic failure. People often equate these three when the cover is different.

satu bulan yang lalu

i protected: in some origin, certified lot and uncertified lot from a near-quality garden could be the same or even better uncertified. certification is verify practice, not verify taste.

satu bulan yang lalu

this is what's confusing for a layman. that certified label doesn't mean much better, but it's often misunderstood.

satu bulan yang lalu

to exporter who wants to be on the European market and premium retail, certification is absolutely non-optional. Especially with EUDR starting to enforce, certified lot will have easier access.

satu bulan yang lalu

some began to develop their own internal sourcing standards as an alternative or addition to third party certification. Some roaster major developp cup of existence style internal programs they believe are more meaningful than the RA seal.

satu bulan yang lalu

the audit fee for small operatives is $500-2000 + depending on the certifier and scope, per year. instead of the premium they get, sometimes the margin of the certificate isn't that big. the more profitable is the certifier and downstream brand that label it.

is sustainability certification worth it, or is it mostly a marketing checkbox?

Write a Reply

Report Thread

Create New Post

Unsaved Writing

Member Info

Sign In to Clorofile Forum