Cafe merchandise gets photographed more than it gets purchased in some shops | Coffee Shop & Retail Forum | Clorofile
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Cafe merchandise gets photographed more than it gets purchased in some shops

Z
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seeing more of this lately and still not sure the market is processing it honestly.

Cafe merchandise gets photographed more than it gets purchased in some shops

it sounds good in decks and launch meetings. day-to-day is less tidy. there can be upside, sure, but also extra training, extra explanation, extra admin, extra fatigue. some ideas survive that. some were only attractive from distance.

if you already tried it in real business, what part worked and what part ate more energy than expected?
10 Replies
S
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from outside it looked strong. inside the business it needed more follow-up than we guessed.
S
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we tried something close to this. good upside was real, but the team energy cost was also real.
D
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this is the part many teams hide because it sounds less exciting than the launch side.
K
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from outside it looked strong. inside the business it needed more follow-up than we guessed.
H
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i think timing is a big part. same idea can be smart six months later and messy right now.
N
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we tried something close to this. good upside was real, but the team energy cost was also real.
S
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the stronger version of this usually has tighter operations behind it. weak operations make it look fake fast.
N
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customer trust helped more than campaign size on this one. without trust the traffic felt empty.
K
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first-week excitement can lie. repeat behavior is the only part i trust now.
K
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in my place this can give result, but only when team know what result they want to measure. if not, it become extra busy only.

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